BUSY BUREAU
PlaybookMap the process before you automate it
Half the steps in a typical workflow exist because someone left in 2019. Deleting beats automating, every time.
Playbook05 — Insights
Teardowns, Playbooks & Field Notes.
What we learned building the work, written up properly — including the decisions we got wrong and had to undo.
Playbook
Field notesThe enquiry nobody answered on Saturday
Speed to first contact decides more deals than targeting, creative and budget put together. Here is the arithmetic.
TeardownWhy your landing page converts at 0.4%
Six pages, pulled apart section by section. The same four mistakes in all of them, and what replacing them did.
PlaybookBuy, build, or wire together: choosing honestly
A decision framework for the moment your off-the-shelf tool stops fitting — including when we tell people not to hire us.
Field notesThe tracking setup most agencies skip
Server-side events, consent handling and a warehouse you own. It is a fortnight of work and it changes every decision after it.
TeardownA 6.4-second store, rebuilt in public
Every decision from the storefront rebuild, including the two we got wrong and had to undo in week three.
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