BUSY BUREAU
Google & Meta Ads Management
Campaigns measured against booked work rather than impressions, with the creative produced in-house and conversions wired back to your CRM.
Paid traffic is the fastest way to find out whether your offer is any good, and the fastest way to waste money if it is not. So we start with the offer and the words, because no amount of spend rescues a proposition nobody understands.
Then the mechanics: search campaigns for people already looking, Meta for the people who do not know you yet, negative keywords pruned weekly, creative refreshed before it fatigues rather than after the cost per lead has doubled. Conversions are sent server-side and matched back to the CRM, so what we optimise towards is a booked job, not a form view.
Ad spend is paid by you, directly to Google and Meta. It is not part of the retainer and we never take a cut of it — which means when we recommend spending less, there is nothing in it for us.
What that covers
- Account build, or an audit and restructure of what exists
- Google Search, Performance Max and Meta campaigns
- Ad copy, image and video creative, produced in-house
- Server-side conversion tracking, matched to the CRM
- Weekly optimisation — negatives, bids, audiences, creative
- Cost per lead and cost per booked job, reported monthly
What changes
You know what a customer costs to acquire, and you can decide whether to buy more of them.
Which packages include it
Common questions
Is ad spend included in the monthly fee?
No. You pay Google and Meta directly from your own accounts, so you keep the billing, the history and the data. The retainer covers management, creative and tracking. We do not mark up spend or take a percentage of it.
What is the minimum ad budget worth starting on?
Below roughly $1,000 a month in spend there is rarely enough data to optimise on, and you are usually better off putting that money into SEO and follow-up first. We will say so rather than take the management fee.
Who owns the ad accounts?
You do. We work inside your Google Ads and Meta Business accounts with our own access, never a shared agency account. If we part ways you keep every campaign, every audience and the whole conversion history.
Works with
Landing Pages & Funnels
One page, one offer, one action — built behind each campaign so paid traffic lands somewhere designed to convert rather than on your homepage.
Graphics & Creative Team
Ad creative, social graphics, landing page art and the collateral your team keeps asking for — produced in-house, at the rate paid channels burn through it.
Tracking & Analytics
Every enquiry attributed to what caused it: server-side conversions, call tracking and consent handled properly, so the numbers are worth deciding on.
Want this running by next month?
Every package includes it. The first call works out which one fits.