What Happens After You Say Yes.
Most people asking about an agency have already been let down by one, and the thing they actually want to know is never on the website: what will this cost me in time, and what happens if I am busy. So here is the whole thing.
The first thirty days
| Step | What happens | Whose move |
|---|---|---|
| Welcome | Your link is live. Nothing needed from you yet. | Ours |
| Agreement | Read it and accept. Two minutes. | Yours |
| Brief & access | Your answers, and access to the accounts. | Yours |
| We build | Audit, CRM, tracking, follow-up and the first pages. | Ours |
| Campaigns live | Ads on, follow-up running, enquiries arriving. | Ours |
| First report | Onboarding done. The monthly rhythm starts. | Ours |
About 47 minutes of your time
That is the total, spread across the first week. It is the honest figure, not a sales one — the brief is the long part at twenty minutes, and it saves as you type so you can do it in pieces.
Your side
- Accept the service agreement 2 min
- Fill in the brief 20 min
- Website and domain access 5 min
- Google Ads and Meta Business 5 min
- Analytics and Google Business Profile 5 min
- Logo, fonts and photos 10 min
Our side
- Audit written up and sent to you
- CRM built, every lead source wired in
- Tracking, conversions and call tracking installed
- Follow-up sequences live
- First landing pages built
- Campaigns live
- First report and strategy call
One link, no login
When you sign, you get a single private link. That page is your onboarding: where things stand, what is outstanding, the agreement and the brief. There is no account to create, no password to remember and no software to learn — because a client who has to log in stops checking, and then nobody knows what is holding things up.
What if you are busy?
Then it takes longer, and we will say so rather than quietly missing the thirty days and blaming it on you at the end. The page shows what is outstanding, we nudge you once a week, and the work that does not depend on you — the audit, the tracking, the CRM — carries on in the meantime.
What we ask for, and why
Access, not ownership
We ask to be added as a user on accounts that stay in your name — your site, your domain, your Google Ads, your Meta Business, your Analytics. Nothing moves into our name, so nothing has to move back if you leave.
Your numbers
What a customer is worth, roughly how many enquiries you get, how many become work. Not because we are nosy — because a lead has no right cost until we know what a customer is worth to you.
The uncomfortable answers
What competitors do better, what you tried that failed, what actually happens when an enquiry lands on a Saturday. These are the three questions that change what we build, and they are the three people skip.
Where it goes
Into our own database and nowhere else. It is not sold, shared or used for advertising, and you can have it deleted at any time. The privacy notice sets out the detail.
The questions we always get
Do I have to learn a new tool?
No. You get one link to a web page. There is no login, no app and nothing to install. Everything else happens in accounts you already have, or in accounts we open in your name.
How quickly does it actually go live?
Campaigns are live inside the first month when access comes through in the first week. The audit lands within a week of the brief, the systems go in over the fortnight after that, and the first report closes the month.
What if I do not have Google Ads or Analytics set up?
Plenty of businesses do not. We create them in your name at no extra cost, and you own them from the first day — including if you leave in month two.
Who actually does the work?
The people you met on the call. We keep the client list short precisely so that stays true, which is also why we turn work down.
Is there a setup fee?
No. The first month is the heaviest month of work we do and it costs the same as every other one.
What if it is not working?
It is in the monthly report, in writing, and we say so on the call. Thirty days notice either way, and you keep the website, the accounts, the data and the creative.
That is the whole process
Nothing else appears later. If it sounds like how you want to work, the brief is the next step.
