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Landing Pages & Funnels
One page, one offer, one action — built behind each campaign so paid traffic lands somewhere designed to convert rather than on your homepage.
Sending an ad to a homepage is paying for attention and then asking the visitor to go and find what they came for. A landing page removes the choice: one offer, one argument, one thing to do next.
A funnel is that argument made in the right order. We write the offer, build the page, wire the tracking, and then run the tests that find the version that converts — because the first draft of anything is a hypothesis. Behind it sit the follow-up sequences, the booking step and the confirmation, so a conversion is a booked appointment rather than a form submission somebody still has to action.
Every step is instrumented, which means when the number moves you can say which change moved it.
What that covers
- Offer and message worked out before anything is designed
- Landing pages built per campaign and per service
- Booking, quote request and lead magnet flows
- Thank-you, confirmation and reminder steps
- Event tracking and server-side conversions
- A/B testing on the pages that carry real volume
What changes
The same ad budget produces more booked work, because it stops landing on a page built for browsing.
Which packages include it
Common questions
Why not just send ads to the website?
Because a homepage is built for people who already know you and are deciding, and an ad click is somebody who does not and is not. The two need different pages. It is usually the cheapest single improvement to a paid account.
How many landing pages do we get?
Essential covers the setup of your main landing page. Growth and Full Growth build pages per campaign, per service and per offer as the account needs them — there is no per-page charge.
Do the pages live on our domain?
Yes, on your domain, which is better for tracking and better for trust. They are yours in exactly the way the rest of the site is.
Works with
Google & Meta Ads Management
Campaigns measured against booked work rather than impressions, with the creative produced in-house and conversions wired back to your CRM.
Graphics & Creative Team
Ad creative, social graphics, landing page art and the collateral your team keeps asking for — produced in-house, at the rate paid channels burn through it.
Tracking & Analytics
Every enquiry attributed to what caused it: server-side conversions, call tracking and consent handled properly, so the numbers are worth deciding on.
Want this running by next month?
Every package includes it. The first call works out which one fits.