BUSY BUREAU
Monthly Strategy & Reporting
One report you can read in five minutes and one call about what to do next — enquiries, cost per lead and revenue, not a dashboard of impressions.
A report that leads on impressions, reach and click-through rate is a report designed so that something always looks good. We send a short one instead: how many enquiries, from where, what each cost, how many became work, and what that was worth.
Then the part that matters — the call. What moved, what did not, what we think is causing it, and the two or three things we propose doing next month. You steer it. If something we tried did not work we say so on that call, because an agency that has never reported a failed test is either lucky or not telling you.
On Essential the reporting is basic and arrives monthly. On Growth it is the full report. On Full Growth it comes with the strategy session, and the roadmap gets rewritten on the back of it.
What that covers
- A monthly report you can read in five minutes
- Enquiries, cost per lead and cost per booked job by channel
- Revenue attributed back to source where the CRM allows
- What we changed last month, and what it did
- A live dashboard you can open any time
- A monthly strategy call on Full Growth
What changes
You stop taking marketing on faith and start running it on a number.
Which packages include it
Common questions
What is actually in the report?
Enquiries by source, cost per lead, cost per booked job, revenue where the CRM can attribute it, what we changed, and what we propose next. Not impressions, not reach, not a screenshot of a dashboard.
Can we see the numbers between reports?
Yes. There is a live dashboard you can open whenever you like, built on the same data the report is built on, so there is never a version of the numbers only we can see.
What if the numbers are bad?
Then the report says they are bad and the call is about why. We would rather have that conversation in month two than have you find out in month eight.
Works with
Tracking & Analytics
Every enquiry attributed to what caused it: server-side conversions, call tracking and consent handled properly, so the numbers are worth deciding on.
Complete Company System & Automation
The manual steps between your tools, removed — quotes, bookings, invoices, reminders and handovers running without anybody retyping anything.
SEO Management
Ranking for the searches that end in a booking: service pages, location pages, the technical layer underneath, and a Google Business Profile kept up.
Want this running by next month?
Every package includes it. The first call works out which one fits.